About Fortis Virtus
Fortis Virtus is a Latin phrase that means Strong Virtue, which describes our mission to help people learn to lead from their natural strength — especially in challenging roles and overwhelming situations. Fortis Virtus exists because leadership is most powerful when it is personal. Founded by Fortune 100 executive turned coach Guy Sereff, Fortis Virtus supports both corporate leaders and the often‑unrecognized leaders at home: parents, grandparents, and volunteer caregivers supporting twice‑exceptional autistic children.
Through a strengths‑based lens derived from Gallup's CliftonStrengths® assessment, which is then augmented with unique situational considerations, Fortis Virtus helps individuals move from pressure to purpose and from uncertainty to clarity.
Core Offerings
Strengths‑based coaching for leaders at work and at home.
Spectral Strength™
Strengths‑based coaching for families of autistic and twice‑exceptional children.
Career Growth Strength™ & Corporate Workshops
Strengths‑driven coaching and workshops for professionals, teams, and leaders.
Testimonials
“Thank you, Guy, for leading an excellent CliftonStrengths Workshop. Learning our individual Signature Themes was valuable, but understanding our team members' strengths was transformative. You've equipped us to leverage our unique abilities when solving complex problems and given us a common vocabulary to communicate more effectively. This was a fantastic use of our time that will benefit us both professionally and personally.”
D.M., Amazon, 2025 Team Strengths Workshop
“Really great to learn more about my own strengths and cool to see those of others in our broader org. Really great to see that the team leans strategic, and equally important to highlight where it makes sense for us to leverage each other's strengths.”
L.R., Amazon, 2025 Team Strengths Workshop
Getting Started
The best place to start is with a complimentary Clarity Conversation, where we'll map out:
- Location - Your Current Situation
- Destination - Your Desired End State
- Illumination - Your Personal Coaching Program